How our advocacy and lobbying team has made a difference for animals around the globe


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Our dedicated team of experts has a global impact on animal welfare by influencing laws, governments and company policies. Learn how they accomplish this difficult task.

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1. Locating an entry point

Our lobbying team must identify who is most influential on the issue, both for and against animals in order to make major changes. The next step is to establish or reconnect with these people at just the right time. We ensure that we have persuasive arguments that are supported by evidence and technical expertise.

So looking for entry points means identifying opportunities and elevating issues. This will allow us to show influencers why we care about animals and how it will benefit their country, company, or organization. These are key factors that determine success. Our advocacy and lobbying teams ask: “How can I get animals involved in a political or commercial issue, into the specific debate and process being discussed?”

2. Building relationships

It is crucial to have strong, respectful relationships. These relationships are developed over time and can be used both tactically as well as persuasively. We aim to establish relationships with people who are interested in the animal welfare issue that we are promoting and have some influence over it. We can help animals by maintaining positive relationships.

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We will show a politician how one situation can lead to horrible conditions for animals. We will discuss the negative consequences of poor animal welfare and how to fix it. The team will then make recommendations based on evidence-based research to improve the situation or find a solution.

3. Change your perceptions

Our experts will then show politicians and leaders that animal welfare can solve other problems.

It is difficult. Many politicians, ambassadors and global leaders, as well as businesspeople, may not place animal welfare at the top of their agendas. Many of these people may see animals as commodities, and not aware of the suffering they are causing. Once politicians and corporations see animal welfare as a solution rather than a problem they will be able to see the importance of protecting animals in a new light. With our support, they often want to work towards solutions that protect both animals and people.

Our advocacy and lobbying experts look calmly and logically at the agendas and needs of those we wish to influence, the decision makers. They then present ways animal welfare can benefit their company, organization or country. They pay off.

They have made it possible for the UN to make sure that the protection of animals and livestock from natural disasters is a part of every country’s disaster risk reduction strategy.

We also stressed the fact that humanely managing dog populations and protecting them from rabies would be the most cost-effective and effective way to safeguard people’s health. The UN will now focus on vaccinating dogs and not killing them. This will protect millions of animals. This will save approximately 60,000 lives each year.

4. Take your time and be there

It can take time for ground-breaking changes to be made in the advocacy and lobbying world. Because organisations and governments have many layers and approval systems, it can take time to make these changes. Perhaps the timing isn’t quite right for the particular issue we are working on.

We are the only international animal welfare organization with general consultative status at UN because of our reputation as an experienced, respected and expert organisation. We are able to attend important meetings, and our opinion is highly valued.

Our work is based on building relationships, forging new ones, and being there. Our experts ensure that we are present at all key meetings and can be counted on to contribute. We offer solid arguments, are backed by evidence, and address the concerns of those we wish to influence.

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5. Find champions

The role of champion countries is crucial in moving the political process forward. This can often be done through regional bodies such as the UN or other organizations like the G20. They don’t have to be large nations like China, Russia, and the USA to make a difference for animals. It is possible to have a significant impact on smaller countries by developing relationships with them. They can be valuable allies. They can make statements at important meetings and encourage others to listen and take action by introducing new ideas and solutions.

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We call for a ban on global wildlife trade

You can help save billions of animals by supporting our advocacy and lobbying work. We will need your support more than ever to call for a worldwide ban on wildlife trade over the next few months. The coronavirus pandemic has brought to light how wild animals are treated cruelly and how they are exploited for their commercial profit. Not only does this exploitation cause harm to wild animals but also to the health and well-being of humans and the planet.

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